According to the BBC, Burger King is marketing a men's fragrance with the scent of meat.
Called Flame, the company says the spray is "the scent of seduction with a hint of flame-broiled meat".
The scent is on sale in New York for $3.99 (£2.65)
On the online site promoting the scent, the Burger King character is also seen reclining almost naked in front of a log fire with whipped cream.
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